How Home Buyers (2018)

Providing all the best features of your home, in a compelling way, and in all the places that buyers are looking, increases your chances of selling, faster and for more money.


Knowing where home buyers look and how they make decisions can help you sell your home faster, by finding that right buyer sooner. We look carefully at the latest information to help us understand how to best serve our clients and sell their homes in the best possible ways. Below is interactive information you should know when trying to sell your home. Click on the graphs for more details. If you’re on a cell phone, please turn it sideways for the full view.


Home Buyers and the Internet

It shouldn’t come as a surprise that more and buyers turn to the internet during their home search. In 1997, only 2% of home buyers used the internet to help find their next home. Today, it is 95%.

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Successfully selling your home means it needs to be where buyers can find it

Where Buyers Look First

When it comes time to buy a home, buyers need to start somewhere. 32% of first time home buyers and 48% of repeat buyers went online first.

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Being on isn’t enough. Having dedicated webpages in multiple online locations increases your chances of being found online.

Where Are They Getting Their Information

Once they’ve started their search, 86% of home buyers will be looking at Real Estate websites a lot. 

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Making sure the information about your home is current, clear and compelling is going to keep potential buyers coming back to check on your home.

What Do They Want to See?

Pictures and detailed information are vital but floor plans, neighbourhood information and video are all becoming more desirable. [visualizer id=”143317″] 

Buyers want information about your home. They get the answers they’re looking for through stunning and realistic pictures, detailed descriptions, video walkthroughs (not video slideshows), interactive floor plans and detailed reports about the neighbourhood.

And Were Did Buyers Find The Homes They Bought?

80% found the home they bought through either the internet or their Realtor®

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Statistical Source: National Association of Realtors 2017 Profile of Home Buyers and Sellers. Information herein is deemed accurate but not guaranteed.